Your AI transformation partner

Delivering you custom AI solutions that save you Time.

We help companies identify AI opportunities that will transform their business, then we build it, deploy it, and train your team to use it.

Book a Call

60 sec

Average time to follow up a new lead

40%

Lead to booked appointment rate

5:1

Return on ad spend inside one month

R400k

Pipeline created from R3,000 in ads

The hours you never get back

You're running the business and doing the busywork.

Leads come in from your ads and your website. Then they sit in an inbox until someone finds a minute.

Quotes go out late. Follow-ups slip. Evenings vanish into admin nobody signed up for.

Meanwhile, the first company to respond wins the job. And it's usually not the busiest one.

That's why Mort AI exists.

We go inside your business, map where the hours are leaking, and install AI that runs the busywork around the clock. Your leads get answered, your calendar fills itself, and you get your time back.

How we work

From audit to running system.

Identify

We start inside your business, mapping how work actually flows from the first enquiry to the final invoice. Together we find the repetitive, time-hungry steps where AI will make the biggest difference.

Build & deploy

We build the solution around your workflow and plug it in without disrupting how you serve customers. It runs quietly in the background, 24 hours a day, without needing anyone to babysit it.

Train your team

Then we make it stick. We train your people to run the system with confidence, so they stay in charge of the relationships and the decisions while the busywork runs itself.

Who we serve

Built for the trades that run on appointments.

Every industry loses time in a different place. Pick yours.

Where the time goes

Price-shoppers flood the pipeline, and your team burns hours qualifying people who were never going to buy.

Site visits get booked with homeowners who have no budget, no roof rights, or no urgency.

How we give it back

We install a lead engine that qualifies budget, roof and ownership up front, follows up every enquiry in about 60 seconds, and books only real prospects onto your calendar.

Your closers walk into site visits that are ready to say yes.

How it works

Your AI transformation,
step by step.

Onboarding & Strategy Alignment

We add you to your preferred communications channel (WhatsApp, Slack or Telegram). From there, we align on expectations, goals, offer positioning and outbound strategy.

Revenue Leak Audit

You run us through how your business operates across acquisition, fulfilment and support. We pinpoint exactly where you are repeating tasks, leaking time and losing revenue, and determine where AI solutions plug in.

Fulfilment

Once approved, we build your solution and integrate it into your business so the busywork runs itself. We provide daily updates and weekly goals so you are completely aware of the progress we are making.

Review & Refinement

We send the AI solution over to you for approval before we launch it fully.

Education & Consulting

We meet weekly for education calls with you and your team, training them to leverage agentic AI and get the most out of the custom solutions we build for you.

Weekly Optimisation & Scaling

We review performance every week, optimise the current solutions and scale what's working.

Proof, not promises

One campaign.
R400,000 of pipeline.

Plettenberg Bay was in a drought. Our client sells and installs water tanks. We put the right offer in front of homeowners the week they needed it, and every lead was followed up within 60 seconds, qualified, and booked straight onto the calendar.

The owner didn't lift a finger until the appointment was already booked. He only showed up to close.

R3,000

Ad spend

Leads generated

Appointments booked

~R400,000

Pipeline created

Hear it from an owner

Don't take our word for it.

One of our clients on what changed when the follow-up started running itself.

FAQ

Everything owners ask before they start.

Custom AI systems fitted to how your business already works. The most common starting point is a lead engine: it follows up every new enquiry from your ads or website in about 60 seconds, qualifies it against your criteria, and books the appointment straight onto your calendar. From there we automate quoting, follow-ups, reminders and the admin that eats your week.

No. The AI takes the repetitive, after-hours busywork so your people can spend their time on the work that actually needs a human: closing deals, building trust with customers, and delivering great work on site. Your team stays in charge of every relationship and every decision.

The first system usually goes live in weeks, not months. On a recent campaign, a client turned R3,000 of ad spend into roughly R400,000 of pipeline once instant follow-up switched on.

Not at all. We build it, deploy it, and train your team to use it. If your team can use WhatsApp and a calendar, they can run this.

Every business leaks time in different places, so we scope it properly first. We map your workflow, show you exactly where the hours are going, and put a number on what those hours are worth before you commit to anything.

Home services first: solar, roofing, HVAC and plumbing. The engine adapts to any business that runs on enquiries, quotes and appointments.

Your time is the most expensive thing
your business spends.

Let's get it back. Book a call and we'll map exactly where the hours are leaking, and what AI can do about it.